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CLIENT WIN: OKTO Technologies and OKTOAir Appoint 11K to Build Brand Reputation Among Chinese HNWIs

Posted by in Case Studies, China, Latest News, Marketing, PR

11K Consulting, a UK’s leading China PR and comms agency, is delighted to be appointed as the China PR agency to support OKTO, one of the leading smart buildings technology specialist companies in the UK and Europe.  

11K will help to build OKTO Technologies and OKTOAir’s brand awareness among the discerning Chinese HNWIs in mainland China, Hong Kong and the UK through a 360-degree integrated China PR programme, including strategic PR messaging planning, top-tier media relations, bespoke events, social media marketing and more. 

Philip Dowds, Managing Director, OKTO, who founded the company three decades ago, said: “We foresee that will be an increasing need for smart building technologies and wellness management services among the Chinese HNWIs in the UK and Europe. So developing the China market is a natural strategic move for us to become the leading, trusted smart building company in the market. We believe that 11K can help us build our profile in the Chinese markets and achieve our communications and business goals.”

Sally Maier-Yip, Founder and Managing Director, 11K Consulting said: “We are extremely excited about building long-term relationship with OKTO, as smart building solution is a new trend and a new ‘luxury’ among Chinese HNWIs around the world. This additional prestigious client strengthens 11K’s positioning as the go-to China luxury PR agency for ambitious companies who want to succeed in the Chinese HNW markets.”

OKTO Technologies provides the best end-to-end smart building solutions to its clients, including electronic security, building management systems, audio visual, IT, lighting control, window treatment, air quality management, social distancing management and smart building apps.

OKTAir is a specialist subsidiary focusing on wellness, its game-changing air quality management safeguards people in workplaces and living environment. OKTO is the only company in Europe which provides a five-year warranty and ownership / service plan as standard in it’s smart building systems.

If you would like to learn more about OKTO Technologies and OKTO Air, please contact us at sally@11kconsulting.com and irene@11kconsulting.com.

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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