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CLIENT WIN: RIBA Appoints 11K to Promote Architecture Photography Competition in China

Posted by in Case Studies, China, Communications, Latest News, PR

The Royal Institute of British Architects (RIBA) has appointed 11K Consulting, to promote 88 Places & Spacesarchitecture photography competition in China. 

The RIBA is a global professional membership body driving excellence in architecture. Its 47,000 members in 115 countries are part of a prestigious professional body, benefiting from a wide range of events and services, with opportunities to develop their career in architecture in the UK and Internationally.

88 Places & Spaces architecture photography competition will show how architects and designers, see the world differently and reveal the special places and details of buildings, sometimes overlooked.  The submission will form an archive and image bank for the new office in China, based in Shanghai.

11K’s activity include driving awareness about the competition, maximising voting by the public in print and digital press; announcing winners and competition results through strategic online and offline media relations in China. Target media includes top-tier national, mainstream, online, architecture, design, and construction press in China. 

Azlina Bulmer, Director of International, RIBA, said: “RIBA International launched ‘Hello China’ in March 2020, to introduce the institute to the country, mark the start of the RIBA presence in China with the aim of increasing recruitment of members as part of the RIBA International growth strategic priority. 

“The campaign includes various projects including an architectural photography competition 88 Places and Spaces to reveal China’s special, hidden and unexpected places and buildings. 

“We have worked with 11K team before and are impressed by their professionalism, excellent media relations skills and networks in China, efficient way of working, and a clear set of deliverables. We are delighted to work with 11K team again to promote this unique campaign in China.” 

Sally Maier-Yip, Founder and MD, 11K Consulting, commented: “We are thrilled to work with RIBA again and be part of their fast-growing China journey. This prestigious win has further strengthened our company positioning as the go-to UK-China PR and communications agency.” 

88 Places & Spaces is open to architects, designers and built environment professionals and students based in China. To learn more about the competition: https://www.riba.org.cn/88ps.

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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