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CLIENT WIN: UK Education Garden Appoints 11K to Build Thought Leadership & Personal Branding

Posted by in Case Studies, China, Communications, Latest News

UK Education Garden, a Cambridge-headquartered education consultancy which offers one-stop and bespoke services for Chinese and Asian students in the UK, has appointed 11K Consulting to help build thought leadership positioning among the Chinese families and students through strategic Chinese press release writing and top-tier media relations in the UK. 

With its extensive media networks in the UK, China and Hong Kong, 11K will introduce UK Education Garden to the top-tier Chinese business, education and mainstream media in the UK. 

The firm was co-founded by experienced educators, Melissa Lee in tandem with Dr Irene Lau, with the mission to share advice, happiness and well being for teachers and students between China/Asia and the UK. 

Melissa Lee said: “We are delighted to be working with 11K team to help us build our reputation and thought leadership as the go-to education partner between UK and China/Asia. We strongly believe that we can make a difference for the Chinese/Asian students by giving them appropriate advice and guidance when it comes to education in the UK.” 

Dr Irene Lau added: “Chinese and Asian parents are increasingly looking for holistic and comprehensive educational advice in the UK; and hence we at the UK Education Garden are extending our education consultancy reach to the growing Asian market.” 

11K is a boutique UK-China PR and digital marketing agency specialised in helping clients to build thought leadership and reputation, and drive leads, among Chinese/Asian HNWIs, investors, and students in the UK, China and Hong Kong. If you want to conduct a free 30-minute brainstorm session on your China PR strategy, contact Sally Maier-Yip, MD, 11K Consulting, at

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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