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CLIENT WIN: Luxury Furniture Packages Provider Burbeck Interiors Appoints 11K for China Growth

Posted by in China, Communications, Latest News, Latest News

11K Consulting, a UK’s leading China-focused Luxury and Property boutique PR agency, announced a new client win, Burbeck Interiors, a UK’s leading Bespoke, Design-led Furniture Packages Provider for luxury private homes and residential developments.

Alex Willcocks, Managing Director, Burbeck Interiors, commented about the appointment of 11K: “We recognised that there is an increasing need for our quality bespoke furniture packages services among Chinese high-net-worth-individuals (HNWIs) from the UK, China and overseas. So we made a strategic decision to hire 11K to assist us to take the first step to raise our reputation in the rapidly growing Chinese market. We are confident that 11K is an ideal China PR agency for us given their solid expertise and connections in the UK-Chinese high-end markets.”

Sally Maier-Yip, Managing Director, 11K Consulting, added: “We are thrilled to work with Burbeck Interiors for the next 12 months. As a family business, Burbeck has proven records of providing the best bespoke furniture packages for luxury private homes in the UK and Europe. I firmly believe there is a huge potential for Burbeck to become the go-to high-end furniture packages provider for the Chinese HNWIs and investors.”  

11K will be providing strategic Chinese PR messaging, helping to create a whole set of bespoke Chinese materials, building its thought leadership via media relations, orginising private events for Chinese HNW community in London, and introducing relevant business partners and prospects to Burbeck.

Burbeck Interiors offers a comprehensive range of furnishing solutions that aim to create a timeless, functional and intelligently curated space suitable for property developers, estate agents, landlords, and property owners. Created from over 20 years’ solid experience in design and property business, Burbeck Interiors values great design, service and quality.

If you would like to learn more about Burbeck, contact us at Visit

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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