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CLIENT WIN:  Montenegro’s Lustica Bay Appoints 11K for Chinese Market Growth

Posted by in Case Studies, China, Communications, Latest News, Public relations

Lustica Bay, a unique and pioneering lifestyle and residential development, hidden within the dramatic landscape of the Montenegrin coast, has appointed 11K Consulting, an independent full-service UK-Asia/China luxury PR and communications agency, to drive its brand awareness with Chinese HNWIs, investors, travellers and key influencers in China and the UK.

The only Greenfield investment in Montenegro and the largest one in this part of Europe, Luštica Bay is a €1.1 billion luxury residential development. With favourable tax laws, 270 sunny days a year, and a location in the immediate vicinity of three international airports – there is virtually unlimited potential for investors.

11K’s activity includes over-arching Chinese media strategy, media support around the Luxury Property Show in Shanghai, media familiarisation tours, bespoke events, thought leadership profiling and business development support in China and the UK in the next 12 months.

11K Consulting Founder and MD Sally Maier-Yip said:

“We are absolutely thrilled to win this new prestigious client and are fully committed to building the reputation of Lustica Bay as the must-go fully integrated destination for leisure and property investment among Chinese UHNWIs, HNWIs and decision-makers in China and the UK. Lustica Bay is Montenegro’s newest luxury development that fits well with our Europe-China focused comms and digital marketing offerings. This is a very exciting time for our growing business.”

The project is envisaged to comprise a mix of real estate offerings (apartments, townhomes & villas), hotels, a golf course, the first in the country, two marinas, retail, recreational and leisure space, and is developed by Orascom Development, a developer with a track record in Egypt, Oman, and Switzerland in developing self-sufficient towns.

Lustica Bay is exhibiting at the Luxury Property Show, a leading luxury real estate exhibition which will showcase hundreds of luxury real estate companies around the world to a discerning audience of Chinese luxury home buyers, at the Shanghai Exhibition Centre in Shanghai on 7-9 December 2018. Do come to visit it at the stand. If you’re interested in meeting them while they are in Shanghai, please email at to arrange a possible meeting.

For more information about Lustica Bay – Life As It Should be, visit:


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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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