Irene is a Mainland China and HK-focused PR and marketing specialist with 12 years’ experience in London, Hong Kong and Mainland China across various sectors from property and arts to luxury lifestyle.

At 11K, Irene oversees and executes key accounts and delivers bespoke private events in the luxury lifestyle and property sectors, including luxury architecture and interior design firms, branded residences, hospitality and restaurants. 
Prior to joining 11K, Irene worked as Marketing Manager in an established marketing consultancy in Hong Kong. In this role, she was responsible for branding, corporate communications, events planning, government and media relations, issues and crisis management and Chinese social media. 

Irene gained her reputation in strategic event management by organising various high-level events and conferences for large companies and government departments in Mainland China, Hong Kong and across Asia.

Originally from China, Irene speaks fluent Mandarin, Cantonese and English.