Jessica is an Account Executive specialising in Chinese digital marketing at 11K, supporting clients in fine dining, residential and mixed-use property developments, and interior design.

 

Jessica joined 11K in 2023, marking her first full-time position. Prior to this, she interned at 11K for one year, gaining diverse experience across various departments and platforms, including WeChat, RED, and Sina Weibo. Jessica's responsibilities included assisting with clients' social media content marketing, as well as conducting research and developing proposals.

 

With a background in media studies in the UK, she has extensive expertise in digital marketing. Jessica is skilled in independently creating videos and designing posters, enhancing the visual appeal and engagement of marketing campaigns, combines with strategic planning and implementation skills, significantly boosts the impact of clients' digital marketing efforts.

 

Having studied and worked in both mainland China and the UK, Jessica has a comprehensive understanding of how to assist foreign brands in entering, establishing, and thriving in the complex Chinese market.

 

Originally from China, Jessica speaks fluent Mandarin, Cantonese and English.