Julia is a Mainland China-focused communications and marketing specialist with 12 years’ experience in Mainland China across various sectors, including lifestyle, hotel, luxury, apparel, and alcohol.

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At 11K, Julia oversees and delivers strategies and activities for 11K’s clients in China, as well as growing 11K’s team and capabilities in China. 

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Prior to joining 11K, Julia worked as account director and strategist in various leading agencies in China. Specialised in integrated marketing communication, Julia is adept at leveraging consumer insights to drive marketing initiatives. She has proven records in helping brands to develop and execute successful communication strategies, drive revenue growth, and enhance brand visibility across different channels in China.    

    

Based in Shanghai, Julia speaks fluent Mandarin, English, and intermediate level of German and French.