Latest News & Insights

Today we are super excited to publish a new China Masterclass Webinar with Richie Yung, Chairman of The Asian General Chamber of New Retail (ANR), headquartered in Hong Kong and with different chapters in different parts of China, Southeast Asia and the UK.  Theme:  New Retail Strategy & PR Route Map for Western Brand Success in China Topics […]

World-leading hospitality design firm Hirsch Bedner Associates (HBA) recently announced a new organisational structure with the appointment of four senior management positions as part of its growth strategy. Chris Godfrey, Global Principle of HBA Residential, is appointed as the Managing Partner of HBA Brand Partners and EMEA, based in Singapore. Effective April 2021, HBA’s organizational […]

Looking to expand into China? Struggling to attract more Chinese clients? Don’t know how to start and execute your China PR and media strategies effectively? Join 11K Consulting Managing Director Sally Maier-Yip at the following training workshop, in partnership with ENRICH, on 18th and 19th May, from 9.30 to 12.30 GMT. Sally is going to […]

Today we are thrilled to publish a new China Thought Leadership & Personal Branding Article, in partnership with The Luxury Property Forum, on: Post-Brexit 2021 UK-China Property Investment Outlook: Where, what and why are Chinese high-net-worth-individuals and Investors buying and developing in the UK property market? READ THE FULL PAPER HERE KEY FINDINGS: Despite Brexit, it […]

What a month! February is the shortest month of the year and yet we have achieved so much. Our key highlights of the month include: Chinese New Year of the Ox began. We are feeling determined, strong and powerful, just like an Ox Ran a successful workshop on ‘Corporate branding in the digital era’ for […]

The Society of British & International Interior Design (SBID) President and Global Principle of HBA Residential, Chris Godfrey will be leading an insightful webinar and panel discussion on the future opportunities and challenges for interior design and architecture in 2021 alongside SBID founder & CEO, Dr Vanessa Brady OBE. With a unique global outlook on […]

🎊 We are 6 years old ! 6 facts you should know about 11K: 1) We are called 11K…because the distance between UK and different parts of Asia is around 11,000km. It’s our vision to transform this 11,000km distance into bridges through the power of communications. 2) Since we started in 2014, we’ve worked with […]

Chris Godfrey, Global Principle of HBA Residential, is delighted to become a Forbes China columnist. In his first bylined article, he wrote about the “Global Architecture and Interior Design (A&I) Business: 4 Ways To Thrive, Not Just Survive”. In this thought leadership article, Chris shared his 4 thoughts on building a resilient and dynamic business […]

In celebration of the Chinese New Year of the Ox (starting on 12th February 2021), Rémy Martin, French Cognac fine champagne, held an exclusive CNY’s online tasting event for UK-based Chinese and Western VIP guests and HNWIs. During the virtual event, Rémy Martin Brand Ambassador Jack Charlton and Chinese social media influencer Lindsay Liu shared […]

To promote the “China 88PS Places & Spaces Architecture Photography Competition” held by the Royal Institute of British Architects (RIBA), 11K Consulting was tasked with creating two press releases and securing high-level media interviews in the relevant top-tier Chinese online media and magazines. From November to December 2020, 11K successfully released two press releases in […]

What are the 10 PR predictions for a happier 2021?  11K MD Sally Maier-Yip 叶运珍 – China PR and Marketing Expert contributed her 2 predictions from a China PR perspective in PRmoment.com, a UK’s leading PR online magazine.   (1) Trust-driven communications will rule  “With the impact of Covid and Brexit, more Western brands will look to diversify their […]

Finally, it is 2021. We are back to office after a restful break and we are so ready for 2021.  Here is what we have in store in Q1 2021 to keep you abreast of the latest China news, insights and events.   Remy Martin‘s Happy Chinese New Year online event, in partnership with a popular Chinese […]

As the year draws to a close, we reflected on our highs and lows throughout this extraordinary year. This has not been an easy year and we have been working triply hard to keep our great work going and growing. So, we are particularly proud of our achievements and progresses made in this tough environment. […]

11K has recently successfully secured one full-page profile feature for Chris Godfrey, Global Principal, HBA Residential, in Shanghai Daily, a leading China’s leading English newspaper. In this article, Chris talked about his aspiration for architecture and design, especially his design philosophy for the growing Chinese market. Before moving to Singapore, Chris had a keen interest […]

In many ways, 2020 has been a very tough, strange and uncertain year for most of us in most parts of the world.  It has caused so many disruptions in everyday life; but it has also fostered deeper relationships with those whose we care about, challenged and helped build stronger resilience in a company and […]