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BLOG: China Masterclass Webinar – on New Retail Strategy & PR Route Map for Western Brand Success in China

Posted by in China, Digital, Latest News, Latest News, Marketing

Today we are super excited to publish a new China Masterclass Webinar with Richie Yung, Chairman of The Asian General Chamber of New Retail (ANR), headquartered in Hong Kong and with different chapters in different parts of China, Southeast Asia and the UK. 

New Retail Strategy & PR Route Map for Western Brand Success in China

Topics covered:

  • What is ‘new retail’ exactly? What is the prime example of a Chinese brand which is using this strategy?
  • Which Western brands are successfully using this approach right now?
  • What are the key components of a PR route map for Western brands in China?
  • What is your number 1 advice for an established Western brand who wants to grab the opportunity of expanding in China and selling to Chinese consumers?


About the Speaker:

A well-respected new retail and e-commerce expert in China and Asia, Richie is the Chairman of The Asian General Chamber of New Retail, with a mission to help retailers to achieve successful new retail strategies in the Far East. Richie is also the CEO of Bridges Global Company Ltd, a leading e-commerce solutions provider in Asia. He is a regular guest lecturer at universities in Hong Kong and Denmark. 


We hope you enjoy watching this webinar and please do share your thoughts with us at You can watch our past 10 China Masterclass Webinars and read China thought leadership articles on 11K’s HUB page

If you want to schedule a free 30-minute brainstorm session about your China PR and marketing strategy, email to Sally Maier-Yip, Founder & MD, 11K Consulting, at

Enjoy watching!

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Irene Tan is an experienced Account Manager at 11K. She has over seven years’ PR and marketing experience across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

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