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NEWS: A Happy, Busy China’s October Golden Week at 11K

Posted by in China, China, Digital, Events, Events, Latest News, Latest News, PR, Public relations, Trends, UK

China’s October Golden Week, a weeklong celebration cum holiday for China’s National Day, has been a golden week at 11K. We were happily busy helping our clients to tap into these shopping, travelling and celebration sentiments of Chinese tourists visiting London and Chinese individuals living in the UK.

Examples of our client work: 

We helped Mayfair’s fine dining restaurant Park Chinios to come up with an integrated offline and online Golden Week campaign, including launch of Golden Week menus ( for the first time, a targeted survey x lucky draw campaign on WeChat, and a media relations strategy. Here are some results to date:

Press coverage in the UK-Chinese Times and the Chinese Weekly:在梅菲尔体验老上海的妩媚艳丽/


We were also tasked to help organise exclusive shopping events for a few luxury brands, Smart Turnout (luxury watches brand), Azza Famy (Egyptian jewellery brand) and Philipp Plein (luxury fashion designer brand) in the first week of October. We hand-picked some 20 VIP guests to come to shop and meet with the brand owners at each event. Here are some snapshots:



Thank you so much for all your support. We at 11K team wish our clients, partners and friends a very Fruitful October & Autumn!

Want to join our next events? Email us at

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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