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NEWS: Burlington Arcade Appoints 11K For Asian Drive

Posted by in China, Digital, Latest News, Marketing


Burlington Arcade has brought 11K Consulting on board to raise its brand awareness in Asia and China.

The agency, which specialises in helping European clients reach Chinese and Asian consumers, will provide a PR and digital marketing campaign to target high-net-worth individuals and tourists in China and South East Asia, as well as Asian and Chinese business professionals and students living in London.

Activity will include creating a Chinese microsite and WeChat corporate account. The team will also handle Chinese content marketing and SEO, and will implement an Asia and China-focused media strategy programme.

Burlington Arcade marketing director Ellen Lewis said: “Burlington Arcade recognises China and South East Asia as one of our top five growth markets this year and beyond.

“11K Consulting has demonstrated a wealth of knowledge and proven record in driving successful comms programmes in these markets. We are delighted to be working with 11K to drive more Chinese and Asian consumers to our stores in the next 12 months.”

11K Consulting founder and MD Sally Maier-Yip said: “Burlington Arcade is a prestigious brand that fits well with our Europe-Asia focused comms offerings and this is a very exciting time for our growing business.”

To find out how 11K can help grow your business in Asia and internationally, contact Sally Maier-Yip, the MD, at

* This article is featured in Gorkana on 13th April 2015.

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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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