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NEWS: Favotell Appoints 11K Consulting to Drive Brand Awareness in UK

Posted by in Case Studies, Latest News

Favotell, a new fashion and art marketing and branding company based in London and Shanghai, has brought 11K Consulting to drive brand awareness and support its growth in the UK market. 

Favotell, meaning “I want to tell you my favourites”, aims to help raise profile of rising international and Chinese fashion and art talent in the UK through bespoke events, media relations and digital marketing – with the help of 11K Consulting over the next six months.  

Sally Maier-Yip, Managing Director of 11K Consulting, said: “Favotell and 11K Consulting are a match made in heaven. Both companies, though in different sectors, aspire to be the cultural bridge between East and West. Favotell is a perfect example of the modern Chinese fashion industry and fits well with our UK-Asia focused comms offerings. This is a very exciting time for our growing business.”

Kong Jialin, Founder of Favotell who is a Chinese native and a graduate of Central Saint Martins, said: “11K Consulting was the obvious choice for us, with an excellent proven track record in helping Chinese brands to raise brand awareness in the UK market. We believe that 11K’s robust strategy and insight in the East-West fashion and art market will help take our exciting campaigns to the next level.” 


The news is featured in UK’s leading fashion and beauty news websites, including:

  • Beauty Monitor:
  • Fashion Beauty Insight:
  • Diary Directory:



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Sally Maier-Yip is the MD and Founder at 11K. She is a seasoned cross-cultural Public Relations Strategist with a mission to help ambitious companies grow in China, Hong Kong and the UK.

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