Above: 11K Consulting’s London team at Raffles London at The OWO, founder Sally Maier-Yip is seated far right.
London, 14 October 2024 – 11K Consulting is delighted to unveil a refreshed brand identity and sharpened business strategy on the occasion of its 10th anniversary. The rebranding is designed to reflect 11K Consulting’s market-leading position as a trusted China-specialist communications consultancy on real estate, branded residences, architecture and design, and luxury lifestyle sectors. Based in London and Shanghai, 11K helps clients in the UK, Europe, the Middle East, Asia and Canada unlock the potential of Chinese high-net-worth individuals and investors.
The highlights of 11K Consulting’s rebranding are:
Three refined distinct services: Strategy, Communications and Connection across all areas of activity at 11K.
Refined brand identity: The new branding better reflects 11K’s core values: ASIA (Adaptable, Strategic, Irreproachable and Accountable) and ambition in the industry.
Launch of 11K Club: The 11K Club is made up of a hand-picked group of like-minded people who have an interest in doing business with Chinese people, anywhere. 11K will be hosting a series of roundtable discussions and networking events, as well as share up-to-date insights and news about doing business with and in China.
Newly redesigned website: 11kconsulting.com
Commenting on the rebranding, Sally Maier-Yip, Founder and Managing Director, 11K Consulting, said, “According to Knight Frank’s The Wealth Report 2024, China’s population of ultra-wealthy is set to increase 47% from 2023 to 144,897 UHNWIs by 2028, cementing the nation’s status as a central hub for wealth accumulation. Our services span strategy, communication and connection, giving our clients the tools and access they need to engage with Chinese HNWIs, luxury consumers, business professionals, and international student communities. And now, our newly refreshed and reinvigorated brand will be equipped to serve both clients and investors even more effectively.”
Long-standing 11K Consulting client Robert Kerr, Director, ADAM Architecture, added, “It has been a great pleasure working with 11K Consulting over the past three years, during which we’ve achieved significant successes both domestically and internationally. 11K’s expertise in China communications has been instrumental in helping ADAM Architecture showcase our distinctive design philosophy to new markets. As 11K enters an exciting phase of its 10-year anniversary, we look forward to continuing our fruitful collaboration and achieving more success and impact together.”
Here are 11K Consulting’s 10 milestones from the past 10 years:
1. Advised over 200 companies from the UK, Dubai, France, Greece, Singapore and Canada in navigating their way through the complex Chinese market.
2. Represented some of the world’s best brands in the Chinese market, including: The OWO Residences by Raffles (London), The Ritz-Carlton Residences, Dubai Creekside, Oakridge Park (Vancouver), St James of the UK’s Berkeley Group, Far East Consortium UK, Bankside Yards by Native Land, Elounda Hills by 1 Hotels (Greece), HBA Residential, ADAM Architecture, Raffles London at The OWO, Sushi Kanesaka at 45 Park Lane (London), and more.
Above: Some of the highlights of 11K Consulting’s 10 years.
3. Achieved over 4000 pieces of press coverage in the China (including Hong Kong) media, which is worth at least £200 million.
4. Partnered with 200 Chinese social media influencers to raise clients’ brand awareness on Chinese social media platforms.
5. Built a strong in-house team of 10 in London and Shanghai; and partners’ network in Asia, the USA and the Middle East.
6. Featured in 50 high-profile media and conferences, including Channel 4’s Britain’s Most Expensive Homes TV programme, The Times, Jing Daily, Future Hospitality Summit’s Branded Residences Forum, Cathay Pacific’s Routes to Growth Asia Conference, and more.
7. Delivered over 150 commercial-led client events in London and China, attended by combined 1000 quality business and HNW guests.
8. Interviewed over 100 industry experts through 11K’s China Thought Leadership Articles and China Masterclass Webinars.
9. Conducted over 1000 quality business introductions across sectors, opening up business and partnership opportunities.
10. Managed over 20 WeChat and Little Red Book accounts on behalf of clients, building clients’ presence and authority among the target Chinese audiences.
Ends
For media interview requests or business enquiries, contact Sally Maier-Yip, Founder and Managing Director, 11K Consulting, at sally@11kconsulting.com.