Far East Consortium (FEC) UK, a leading property developer with a particular focus in London and Manchester, has appointed 11K Consulting to raise their brand awareness and thought leadership internationally, with a particular focus on mainland China, Hong Kong and Chinese individuals living in the UK.
FEC is an international developer, specialising in residential and hospitality. Listed on the Hong Kong Stock Exchange since 1972, FEC delivers first-class residences, communities and destinations tailored to the needs and demands of the local demographic.
With its offices in London and Manchester, FEC UK has a strong focus on delivering approximately 18,000 new homes since it launched its UK operation in 2012.
Angela Walsh, Sales and Marketing Director, FEC UK, commented: “Over the past 10 years,
FEC UK has become a household name with over 12 million square feet of committed mixed-use developments. We are excited to partner with 11K Consulting to help us further increase our brand reputation. With 11K's cross-cultural expertise and deep understanding of the real estate industry, we are confident in their ability to help us reach our target Chinese audiences effectively.”
Sally Maier-Yip, Founder and Managing Director, 11K Consulting, said: “We are beyond thrilled to be working with FEC UK – a true leader in the real estate industry in the UK and Asia. We are totally committed to helping FEC UK to establish a strong brand profile in the important Chinese markets through integrated PR and digital marketing activities in the next 12 months.”
To learn more about FEC UK: www.fecil.uk