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London Property Market Overview & Prediction

China Thought Leadership Paper: London Property Market Overview & Prediction: Where and why are Chinese buyers buying residential properties in London in the next 12 months?



For this Thought Leadership Article, 11K Consulting and Regal London invited 13 experts across different sectors in Asia and the UK to offer their unique industry perspectives on this key question.


Below are the top 8 key findings:


1. London, as a global financial hub, continues to be an attractive proposition for Chinese property investors. It is seen as stable and secure, as well as something of a safe haven or medium and long-term investment.


2. A new generation of well-educated Chinese buyers are looking for properties in which to live, study, settle and raise families, so the environment in which those properties are located is very important.


3. Traditional residential areas such as Richmond, Highgate, Greenwich and Hampstead will always be popular, but regenerated districts in places like Wembley, Colindale and Stratford are increasingly attractive to Chinese buyers.


4. Locations slightly further outside London, but with efficient transport links – such as Watford and St Albans – are increasingly valued for the amount of space they offer compared to similarly-priced properties in central London.


5. Education is a still a huge driver for the Chinese when it comes to property investment decisions and there is no sign of this changing in the foreseeable future.


6. London’s highly regarded schools and universities will continue to be a major factor with Chinese families choosing where to buy. However, younger parents may start to prioritise schools in safer and more spacious areas away from the city centre.


7. Professional guidance through the financial and legal complexities of buying property is essential, though Chinese investors should also familiarise themselves with the area they’re looking to buy in.


8. It is vital to keep abreast of any and all regulatory and economic factors that could impact a property purchase. However, these are less likely to affect those looking for a long-term investment.



If you have any enquiries or feedback about this paper, please contact Sally Maier-Yip, MD and Founder, 11K Consulting, at sally@11kconsulting.com. Happy reading!

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