For this Thought Leadership Article, 11K Consulting and The Luxury Property Forum invited 10 experts across different sectors in Asia and the UK to offer their unique industry perspectives on this key question.
Below are the top 5 key findings:
1. The maturity of the European and UK luxury property markets is a key draw for Chinese investors, who are looking for properties both as long-term investments and as personal residences.
2. The UK and Europe represent a stable environment within which Chinese HNWIs can diversify and grow their investment portfolios, with the opportunity to be a part of something that reflects their status and success.
3. Luxury property developments are reaching ever-higher standards, built by world-class architects, interior designers and craftspeople, and offered with unparalleled services and amenities. These are essentials for status-conscious HNW Chinese buyers.
4. Chinese investors are drawn to the rich heritage of Europe and the UK, as well as its diverse cultures and cuisines. There is also a lifestyle attraction of property management in countries with a time difference of only eight hours.
5. Education is a key motivator when it comes to Chinese investors looking to the UK and Europe. They want their children to have the opportunity to attend prestigious and long-established universities and schools.
If you have any enquiries or feedback about this paper, please contact Sally Maier-Yip, MD and Founder, 11K Consulting, at sally@11kconsulting.com. Happy reading!