Case Studies
THE RITZ-CARLTON
RESIDENCES, DUBAI
The Ritz-Carlton Residences, Dubai, Creekside
The Ritz-Carlton Residences, Dubai, Creekside, located at Keturah Resort is the first fully wellness certified resort in the MENA Region. It is one of the most prestigious and outstanding developments of Dubai. Meticulously designed, crafted and envisioned by the developer in pursuit of excellence.
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Website: 
The Brief
To raise the brand awareness of The Ritz-Carlton Residences, Dubai, Creekside, amongst Chinese UHNWIs, as one of the most luxurious and premier developments in Dubai which allows potential residents to become infused with wellness.
The Challenge
Chinese UHNWIs may have different perceptions and levels of familiarity with Dubai as a luxury destination compared to other global cities like London or New York.
The Strategy
Since 2023 (to present), we have successfully built the brand awareness of The Ritz-Carlton Residences, Dubai, Creekside, through effective communications in China, by focusing on the legendary Ritz-Carlton brand and the wellness feature of the development.
Other strategic tactics include:
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China communications strategy and tailored key messages for the Chinese markets
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Top-tier China media relations – property, luxury lifestyle, business, financial, wealth management, and more
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Bespoke events with Chinese HNWIs and intermediates in Shanghai
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Direct business introductions with business influencers in the UK, China and HK
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Chinese social media marketing
The Impact
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Over the past year, we have achieved over 50 media articles (both print and online) for The Ritz-Carlton Residences, Dubai Creekside, including Ming Pao, Elle China, Vogue China, Harper’s BAZAAR, 
Yicai and many more -
Reached over 10 million views in China through strategic media relations
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Organised a successful high-profile private event in Shanghai with 20 U/HNW Chinese guests
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Set up a WeChat official account and published over 20 high-quality articles
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Assisted in building a Chinese landing page and a Chinese
project brochure