Chinese Media Relations

At 11K, we are media experts, as most of us were trained in a journalism school and/or have worked as a journalist at some point of our career path.

See how we can help with your media relations programme:

  • Developing and implementing media strategies to generate coverage for announcements, product launches and events
  • Proactively identifying and developing compelling stories to pitch to media outlets, trade publications, influencers and bloggers, and maintain those relationships
  • Effectively developing clear and concise media and communications materials including pitches, messaging documents, briefing sheets, press releases, customer testimonials and case studies
  • Developing and managing media lists and editorial calendars
  • Acting as your Press Office to monitor, filter and respond to in-bound media enquiries on a timely fashion
  • Organising press tours including arranging press itineraries, interviews and logistics
  • Developing and executing a bespoke blogger relations programme
  • Providing one­on­one or group professional media training for your spokesperson(s)
  • Developing robust media questions and answers
  • Analysing and measuring results of media relations programme


Client Feedback – Montenegro’s Lustica Bay Developer: 

“From many agencies I have known and worked with – Sally and her team go above and beyond – and are incredibly committed to bring value, support and contribute to every single aspect of your business. Having worked with Sally and her team from China, Uk and Hong Kong, I have nothing but the highest admiration and recommendation for the amazing work that they have done for Lustica Bay. I enjoyed every moment of working together and have always felt I am completely backed up by the latest information, trends and expertise. 11K’s network in China is wide and has quickly resulted in success and brought tangible sales for us. Remarkable flexibility, open-mindedness and second to none understanding and guidance in Chinese market – you can rest assured you are in the best hands when working with Sally and 11K team.”  – Slavica Milic, Marketing Director

Find out now how 11K can help you: