Chinese Media Strategy

At 11K, we are real media gurus, as most of us were trained in a journalism school and/or have worked as a journalist at some point of our career path.

See how we can help with your media relations programme:

  • Developing and implementing media strategies to generate coverage for announcements, product launches and events
  • Proactively identifying and developing compelling stories to pitch to media outlets, trade publications, influencers and bloggers, and maintain those relationships
  • Effectively developing clear and concise media and communications materials including pitches, messaging documents, briefing sheets, press releases, customer testimonials and case studies
  • Developing and managing media lists and editorial calendars
  • Acting as your Press Office to monitor, filter and respond to in-bound media enquiries on a timely fashion
  • Creating Global PR toolkits and guidelines for local country use
  • Organising press tours including arranging press itineraries, interviews and logistics
  • Developing and executing a bespoke blogger relations programme
  • Providing one­on­one or group professional media training for your spokesperson(s) – be it face to ­face, telephone, TV, radio or Skype interview
  • Developing robust media questions and answers for internal use
  • Analysing and measuring results of media relations programme


Find out now how 11K can help you:

We'd love you to get in touch.
Whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

Contact us