Reaching Chinese & Asian Luxury Consumers

We are Anglo-Chinese and have been established in the UK and China for more than two decades. We truly understand the cultural elements of achieving successful relationships with Chinese consumers or partners. We can help you to reach and influence:

  1. Chinese UHNIs both living in the UK and visiting
  2. Chinese students community in the UK
  3. Chinese business professionals in the UK
  4. Chinese and Asian consumers in China, Hong Kong & Singapore/SE Asia


…. by the following targeted communications campaigns and activities:

  • Formulating China/Asia communications and marketing strategy
  • Devising the messaging for the Chinese/Asian audience
  • Conducting Chinese market research and provide insights
  • Building and managing Chinese website content development
  • Creating and managing Chinese social media pages including creating regular content to build online communities
  • Producing engaging and relevant Chinese online videos
  • Developing and maintaining relations with target media in Asia and China
  • Creating and executing personalised, private events and workshops for Chinese/Asian audience
  • Providing high-quality Chinese copywriting. Our writers are well-trained and experienced journalists
  • Measuring the results of the campaign against a set of deliverables


Case study: We are currently helping Burlington Arcade, a luxury landmark in London housing over 40 specialist shops and designer brands, to raise its brand awareness in Asia and China by providing a comprehensive PR and digital marketing campaign.

Burlington Arcade’s feedback on our work in the first 10 months:
“We hired 11K Consulting to drive Burlington Arcade’s brand awareness among Chinese individuals and tourists in China and UK last year. They have helped us build our Chinese capabilities within a very short time. We’ve been hugely impressed by 11K’s high quality of work, professionalism and insights into the Chinese market and audience. We have seen a significant increase (37%) in the number of Chinese visitors at Burlington Arcade since we employed 11K. We would recommend 11K to companies who are looking for professional China PR and digital marketing services.”  


Find out now how 11K can help you:

We'd love you to get in touch.
Whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

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