NEWS: China Masterclass Webinar with Colin Dai

NEWS: China Masterclass Webinar with Colin Dai
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We are super excited to announce a new China Masterclass Webinar with special guest Colin Dai, Head of Asia Business, Thomas Cook (UK) Tourism, Fosun (复星) Tourism Group. Colin is a well-respected expert in the hospitality and travel industry, having connected Western brands with millions of Chinese travellers over the past two decades.  Theme:How to attract and build long-term relationships with […]

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BLOG: How to Connect with Chinese Consumers During & After Covid-19
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No tourists. No events. No big gatherings. Because of Covid-19.  What can brands still do to stay connected, and sell to, Chinese investors, consumers and travellers?  Here is what we need to do.  TYPE: Understand what audience types we are targeting in China. INTEREST: Understand what interests them. MEDIA: Understand what media they read, watch and […]

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BLOG: China’s Golden Week: 10 Things to Know About Chinese Luxury Travellers
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China National Day Golden Week (黄金周), a seven-day annual national holiday from 1st to 7th October in China, is not far away. It matters because it is the second largest overseas travelling season for Chinese holidaymakers after the annual Chinese New Year. It is a prime times of travel for Chinese holidaymakers and more than ever are choosing to […]

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BLOG: Top Facts and Stats on Chinese Travellers
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Recently we attended VisitBritain’s “Spotlight on China” seminar which was packed with up-to-date insights. Below are our key facts and statistics which might be of interest to any companies who are targeting Chinese travellers:   China outbound travel China ranked no. 9 most valuable market in the UK, having broken into the top 10 for spending […]

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