BLOG: MD Sally’s China PR Predictions in 2021 Featured in UK’s Leading PR E-magazine, PRMoment.com

What are the 10 PR predictions for a happier 2021?  11K MD Sally Maier-Yip 叶运珍 – China PR and Marketing Expert contributed her 2 predictions from a China PR perspective in PRmoment.com, a UK’s leading PR online magazine.   (1) Trust-driven communications will rule  “With the impact of Covid and Brexit, more Western brands will look to diversify their […]

I am delighted to share my views on “What exactly is PR in 2016?” in PRMoment.com, a leading PR online magazine in the UK. Read the full article here: https://lnkd.in/b7irD2u ‘PR has become more integral to and united with the overarching business strategy’ Sally Maier-Yip, founder of communications agency 11K Consulting: “How we do PR has changed quite a lot […]

I am delighted to share my 3 top tips on how to write in PR in PRmoment.com, a leading PR online magazine in the UK – see below. From Sally Maier-Yip, managing director of marketing agency 11K Consulting:  Is it succinct? Whether a copy is for print, social or digital media, the copy must be straight to the […]

I am pleased to share with PRMoment.com, a leading UK PR online publication, about my top three tips for winning pitches. See below: Know your prospect. It’s all about problem-solving, try to understand what problems your prospect is facing and how you can solve the problems. Having said that, chemistry is as key as expertise. Does your agency/team […]

I am pleased to share with PRMoment.com, a leading PR online publication, in the UK, about my learnings from my PR mistakes. My key learning is “When things become difficult, don’t panic, chill.”  See full article here if interested: http://www.prmoment.com/3041/how-to-learn-from-your-pr-mistakes.aspx. And I want to add: “There are no mistakes, only lessons”, as my beloved Toastmasters mentor Gilly always says.

11K Founder & MD, Sally Maier-Yip, was invited to give her views on the new definition of PR to prmoment.com, a leading PR online magazine in the UK. See her response below: PR is trust Sally Maier-Yip, Europe-Asia PR specialist says that online world doesn’t change the essence of PR, its main focus is still trust: […]