BLOG: What’s PR (Public Relations) Exactly? What It’s; and What It’s NOT

BLOG: What’s PR (Public Relations) Exactly? What It’s; and What It’s NOT
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I have been working in the PR industry in Asia and the UK for almost two decades. Until today, the single most common ask question is: “What is PR exactly?” This triggers me to write this blog, to explain what PR is; and what PR isn’t. First, let’s define PR. What is PR exactly? There […]

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BLOG: 11K Shortlisted for IPRA International Public Relations Association’s Golden World Awards
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Great news to share! 11K Consulting is a Finalist for the IPRA International Public Relations Association’s Golden World Awards (GWA), for our entry: 🥇 “Leading the Luxury Interior Design Market in China” with HBA Residential in Media relations – Agency category The GWA, organised by IPRA which represents over 13,000 communications professionals around the world, […]

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NEWS: We’re Featured in Sino Radio – PR, China & Future of 11K
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I am delighted to share my insights on what PR is (v.s. marketing and advertising), opportunities in the changing business landscape in China, my experience of founding and running 11K Consulting, a London-based UK-Asia/China PR agency, with Sino radio earlier this week. Click here (http://sino.co.uk/2016/02/17/opportunity-is-only-11k-miles-away/) to listen to the interview if interested. Here are a few key highlights from my interview: (1) […]

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NEWS: We’re Featured in Nee Hao Magazine – “What Chinese Companies Need to Know about PR in the West”
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I am delighted to be invited to give my insider opinions on “What Chinese companies need to know about PR in the West” in Nee Hao Magazine, a UK’s no 1 online magazine for British and Chinese culture and business. See full article here or below. Hope you’ll enjoy reading it. Any thoughts are most welcome. ***** The UK […]

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