BLOG: How to Connect with Chinese Consumers During & After Covid-19

BLOG: How to Connect with Chinese Consumers During & After Covid-19
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No tourists. No events. No big gatherings. Because of Covid-19.  What can brands still do to stay connected, and sell to, Chinese investors, consumers and travellers?  Here is what we need to do.  TYPE: Understand what audience types we are targeting in China. INTEREST: Understand what interests them. MEDIA: Understand what media they read, watch and […]

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NEWS: We’re Featured in Nee Hao Magazine – “What Chinese Companies Need to Know about PR in the West”
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I am delighted to be invited to give my insider opinions on “What Chinese companies need to know about PR in the West” in Nee Hao Magazine, a UK’s no 1 online magazine for British and Chinese culture and business. See full article here or below. Hope you’ll enjoy reading it. Any thoughts are most welcome. ***** The UK […]

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BLOG: What PR Is, And What It Is Not
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People often ask me what PR (public relations) is exactly, and a few minutes ago I received an email from a prospect telling me that “I am always confused with PR”. This prompted me to write a quick article about what PR is and what it isn’t. What PR is… In a very generic term, PR is […]

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NEWS [Podcast Interview]: When West Meets East, What’s Your PR Strategy?
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I am most delighted to be invited to talk about East-West business and public relations on David Clive Price’s “Asia Business Network” brilliant podcast series. See below his transcript of our conversations and click here to listen to the podcast interview: http://davidcliveprice.com/east-meets-west-whats-pr-strategy/ Hope you will enjoy listening to it. Any thoughts are most welcome! ***** Trust […]

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