Yan is a UK-China communications specialist with over 10 years of proven experience in content creation, digital PR, and national-level marketing and publicity campaigns for Chinese, British and international audiences.

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At 11K, Yan leads China-focused communications strategies and integrated campaigns for key clients in the luxury property and architecture sectors, driving all aspects of deliverables from strategy development to execution, ensuring that every perspective is thoughtfully addressed and aligned with client objectives.

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Yan began her career as a journalist, which allowed her to develop the skillsets to transform complex and technical information into engaging narratives, tailored to a wide range of audiences across traditional, digital and multimedia channels.  

 

Before joining 11K, Yan served as Head of Communications at a family office and Head of China Communications at a multinational business park developer, where she worked closely with the Chairman and other high-ranking executives, as well as high-net-worth clients. This experience gave her an in-depth understanding of the commercial and residential property markets, the art and auction industry, and the education sector.

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Based in London, Yan is fluent in English, Mandarin and Cantonese.