Zoe Wei | 韦美智 

Senior Account Executive

Zoe is an experienced Chinese media and digital marketing specialist with a focus on the property, luxury, and hospitality sectors.  

At 11K, Zoe leads and executes Chinese content marketing, media relations and events for residential and mixed-use property developments, interior design and more. 

Prior to joining 11K, Zoe worked as a Digital Media and Marketing Specialist at the European headquarters of a global media corporate group with global coverage. In this role, she was responsible for creating engaging Chinese digital content daily across various platforms (including WeChat, RED and Sina Weibo), planning comprehensive marketing strategies, and monitoring campaigns using analytics tools.  

Having worked and lived in mainland China, Hong Kong, and the UK, Zoe possesses a profound understanding of how to help foreign brands penetrate, establish, and thrive in the Mainland Chinese market.  

Originally from China, Zoe speaks fluent Mandarin, Cantonese and English.