• connecting uk brands with chinese
    high-net-worth-individuals & investors.

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  • YOUR GO-TO China Strategic Communications Consultancy.

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    Work with us

About us

Your Go-To China Strategic Communications Consultancy



11K Consulting is a UK's leading China strategic communications consultancy, specialised in real estate, interior design, architecture, design and luxury, through bespoke communications strategy, media, digital marketing campaigns and partnership. Our vision is to transform 11,000km borders between UK and China/Asia into bridges through the power of effective communications. We are a team of modern, multi-lingual, communications experts who help European clients reach and influence Chinese/Asian investors, HNWIs, luxury consumers and travellers.

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Reaching Chinese & Asian HNWIs & Investors

China PR & Marketing Strategy

Chinese Digital & Social Media Marketing

Chinese Media Relations

Thought Leadership & Personal Branding

Bespoke Events (Online & Offline)

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our work shows our dedication

our happy clients

ideas that get people talking.

  • Slavica Milic

    From many agencies I have known and worked with - Sally and her team go above and beyond - and are incredibly committed to bring value, support and contribute to every single aspect of your business. Having worked with Sally and her team from China, UK and Hong Kong, I have nothing but the highest admiration and recommendation for the amazing work that they have done for Lustica Bay. I enjoyed every moment of working together and have always felt I am completely backed up by the latest information, trends and expertise. 11K's network in China is wide and has quickly resulted in success and brought tangible sales for us. Remarkable flexibility, open-mindedness and second to none understanding and guidance in Chinese market - you can rest assured you are in the best hands when working with Sally and 11K team.

  • Jenny Naylor

    I appointed 11K to launch sales of The OWO Residences by Raffles in June 2021 and have been very pleased with the agency’s performance. Sally and her team have impeccable contacts with the high profile media titles in China and Hong Kong and have been relentless in pursuing coverage on behalf of the project. More recently, 11K were additionally engaged to secure coverage for Raffles London hotel opening at The OWO and the appointment of Chef Mauro Colagreco, and they again demonstrated the strength of their media relationships. They are totally reliable, hard working, and fun to work with.  They understand the intricacies of the different media landscapes and have worked diligently to tailor stories that resonate with audiences in these markets. I couldn’t have asked for a better team!

  • Robert Kerr

    ADAM Architecture have had their eyes opened to the possible by Sally and her team at 11k Consulting. The structure, the focus and the range of opportunities, introductions and coverage in just the first year have been fantastic. I really look forward to working with 11K in the years ahead.

  • Jane Wagner

    We made a strategic decision to plan for the long term and develop our presence for Chinese clients to understand our service offer but needed help to do so. Sally and her team enabled us to produce a Chinese version of our corporate brochure, arranged a Chinese holding page for the website and facilitated a number of introductions to some fascinating people all with relevant business connections. At all times 11k were friendly, efficient and professional as well as setting out a clear programme of work stages and sticking to it – something close to our hearts as Project Managers.

  • Lyndsay Anderson

    11K is an invaluable resource, not only in teaching us about the Chinese market and the vast opportunities that exist there, but also in delivering tactical ideas that we were able to execute. Most importantly though, they’re keyed into the right audience and are able to bring people and connections together in a way that we simply could not have done, as it would have taken us 2-3 years to find and network with those right fit connections.

  • Ellen Lewis

    We hired 11K Consulting to drive Burlington Arcade’s brand awareness among Chinese individuals and tourists in China and UK. They have helped us build our Chinese capabilities within a very short time. We’ve been impressed by 11K’s high quality of work, professionalism and insights into the Chinese market and audience. We have seen a significant increase (37%) in the number of Chinese visitors at Burlington Arcade since we employed 11K. We would recommend 11K to companies who are looking for professional China PR and digital marketing services.

  • Rachel Gilfillan

    I have been working with Sally for a number of years now. Sally is extremely professional, personable and a pleasure to work with. Sally has a wide, varied network, whom she has built up across her many years experience within the events and PR industry. We have worked together on numerous luxury events, as well as some additional PR campaigns on behalf of our luxury clients which have been hugely successful. Thanks so much Sally, I really look forward to more future collaborations.

  • Nathalie Nötzold

    Sally and the team went above and beyond securing great turnout at our virtual CNY celebration as well as supporting across social media content and strategy in a very professional and result-oriented way of working.

  • Mei Sim Lai OBE DL

    I have been impressed by Sally Maier-Yip’s highly professional approach in all my dealings with her on matters relating to IoD City of London, Mulan Foundation Network and all the other organisations with which I am involved. She is very good at what she does and always makes every effort to help and support wherever she can.

  • Andrew Weir

    We first met Sally online during the lockdown periods of the pandemic and very quickly realised she was a dedicated professional with a wide range of experience relevant to our business. Sally and her team are extremely focused and are very well connected within the community we are trying to address as a business. Dealing with Sally is always a pleasure from a personal perspective but more importantly she is capable of delivering exactly as promised. I would have no hesitation in recommending Sally and the 11K team to anyone wishing to gain an understanding of the Chinese market and to understand the potential your business has in this direction.

  • Sian Parry

    From the moment we engaged their services, 11K Consulting demonstrated an unparalleled level of commitment, professionalism, and expertise that exceeded our expectations. Sally and her team are tireless in their efforts to generate impactful coverage, and their deep network of contacts is truly impressive. They are always thinking creatively about how to engage with our key audiences, and their ability to help us navigate the cultural nuances of the region is exceptional.  What really sets Sally and the 11K team apart is their flexibility and willingness to go above and beyond to meet our needs – they consistently smash targets and present us with new opportunities. Whether we have a tight deadline or a last-minute request, they always find a way to get the job done with grace and efficiency. Their dedication, market insights, and expertise have been invaluable to us, and they are an absolute joy to work with.    

  • Lalage Beaumont

    Sally’s enthusiasm, dedication and professionalism, along with those of her team are exceptional. There is a constant flow of ideas and activity to promote my brand and also a flexibility in approach to cope with changes in market opportunities. I would strongly recommend 11K to any business wanting to create awareness in the Chinese marketplace and particularly with regard to Chinese and South Asian residents in the UK.

  • Alex Willcocks

    Since first engaging with 11k I have been impressed with their consistent drive and dedication to produce tangible results for our business. Sally and her team are true business partners, who I know and trust are doing everything they can to continue to raise the profile of our company across Asian markets. Its rare to work with people who do exactly what they say they are going to do, Sally, Irene and the rest of the team are those people.

  • Susan Fang

    Sally and the team at 11K Consulting has been indispensable in positioning me as the spokesperson for the education industry on facilitating student mobility, knowledge transfer, merger and acquisition and franchising of schools between the East and West. Through dedicated smart and hard work, as well as her unconditional faith in my ability and what I do, Sally has secured for me major press interviews and speaking opportunities every month since our engagement six months ago. In this time, she has also created a new website and LinkedIn page, promoting my personal brand, further cementing my status as an international education expert in the UK and abroad. Although it is still early stage of our working relationship, I already see the positive impact Sally’s work has bestowed upon me, which in return reflects healthily on the bottom line of my company’s recent sales report. Engaging in Sally’s service so far has been a productive and amicable journey and I would not hesitate to endorse her professionalism and capability whole-heartedly.

case studies

ideas that grow brands.

HBA residental

Architecture and Interior design


Architecture and Interior design

Park Chinois

Luxury & retail

Luxury london

Luxury & retail

Remy martin

Luxury & retail

Burlington arcade

Luxury & retail

Work With us


creating, rejuvenating, repositioning brands.

China Thought Leadership Paper: London Property Market Overview & Prediction: Where and why are Chinese buyers buying residential properties in London in the next 12 months?

June 18, 2024

China Thought Leadership Paper: What are The Key Drivers for Chinese Buyers to Invest In Luxury Residential Properties In the UK and Europe in 2024?

February 20, 2024

CLIENT WIN: 45 Park Lane's Two Fine-dining Restaurants Appoint 11K Consulting For Driving Social Media Awareness Among Chinese Diners

January 16, 2024

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our team

the business creation agency.

Sally Maier-Yip | 叶运珍

Founder & Managing Director

Sally is an award-winning, cross-cultural Public Relations Strategist with a simple mission to help ambitious companies in the West to grow in China, Hong Kong and globally.

Sally has built a successful career on delivering award-winning multi-stakeholder PR strategies for multi-national and local companies such as Unilever brands, Economist Conferences, Hilton Hotels, Zespri, and Burlington Arcade.

Sally was born in Hong Kong, China and has worked and lived across the Far East and the UK for many years. Her deep understanding and knowledge of Asia/China and the UK has allowed her to provide clients with communications strategy and services that often exceeded expectations.

Sally is a regular public speaker and contributor to PR, China and entrepreneurship-related conferences and publications, including: Cathay Pacific’s Routes to Growth Conference, China Daily Europe, Luxury Property Forum, PRWeek Asia, Birkbeck University of London, and HKTDC London.

Contact Sally at 

Irene Tan | 谭倩

Account Director

Irene Tan is a Mainland China and HK-focused PR and marketing specialist with 10 years’ experience in London, Hong Kong and Mainland China across various sectors from property, consumer, arts, to luxury lifestyle.

As Account Director at 11K Consulting, a leading UK-China luxury and property PR agency, Irene oversees and executes key accounts and deliver bespoke private events in the luxury and property sectors, including high-end architecture, interior design, construction, and investment advisory.  

Prior to joining 11K, Irene worked as Marketing Manager in an established marketing consultancy in Hong Kong. In this role, she was responsible for branding, corporate communications, events planning, government and media relations, issues and crisis management and Chinese social media. Her clients included Steve Leung Design Group, Success Universe Group, Emperor Watch and Jewellery, Piaggio Group, etc.

Irene gained her reputation in strategic event management by organising various high-level events and conferences for large companies and government departments in Mainland China, Hong Kong and across Asia.

Originally from China, Irene speaks fluent Mandarin, Cantonese and English.

Contact Irene at

Fong Fong Lee-Collins | 李芳芳

Account Director

Fong Fong is a seasoned PR, communications, and marketing specialist with a strong media background. She possesses the ability to cultivate high-value relationships for business leaders and senior stakeholders in the real estate and financial industries.    

Previously as Head of Communications for a multinational property development and investment firm in Central London, she spearheaded all in-house PR and marketing activities across brand development, corporate communications, integrated marketing strategies, and high-profile events, including MIPIM. She is adept at creating creative content, managing media relations, and executing digital marketing campaigns.    

Prior to her role in communications, Fong Fong worked as a financial journalist in Hong Kong, covering real estate and banking sectors, and investment products. She has established a solid network with financial and property media, as well as bankers, wealth managers, financial advisors, senior stakeholders of financial services, property and other listed companies.    

Fong Fong holds a dual degree in journalism and law and is fluent in English, Mandarin, and Cantonese. 

Contact Fong at

Julia Wang | 王愔愔

Head of China

Julia Wang is a Mainland China-focused communications and marketing specialist with 12 years’ experience in Mainland China across various sectors, including lifestyle, hotel, luxury, apparel, and alcohol.         

Prior to joining 11K, Julia worked as account director and strategist in various leading agencies in China. Specialised in integrated marketing communication, Julia is adept at leveraging consumer insights to drive marketing initiatives. She has proven records in helping brands to develop and execute successful communication strategies, drive revenue growth, and enhance brand visibility across different channels (PR, social media and events) in Mainland China.        

Julia’s client experience includes some of the luxury lifestyle and consumer brands such as Carolina Herrera, Tom Dixon, New balance, Onitsuka Tiger, and more. Based in Shanghai, Julia speaks fluent Mandarin, English, and intermediate level of German and French.       

Contact Julia at   

Yuhong Zeng | 曾宇红

Digital Marketing Assistant Manager

Yuhong Zeng is a creative digital marketer and content creator. She has over 4 years of experience working in London and Mainland China across various industries, including executive education, eCommerce, and the immigration consulting industry.

As Digital Marketing Assistant Manager at 11K Consulting, Yuhong leads and executes Chinese digital and social media marketing activities for clients in the luxury and property sectors, including high-end residential developments, interior design, construction and real estate investment advisory companies.  

Prior to joining 11K, Yuhong worked as Marketing Executive in a top business in China, Cheung Kong Graduate School of Business. In this role, she was responsible for the planning, delivery, and analysis of the marketing campaigns for the school’s programmes. Her strength is to create effective digital marketing content, manage all marketing channels, and assist with online events in both Chinese and English. 

Outside her work, Yuhong is a popular lifestyle blogger with 40,000 combined followers on mainstream Chinese social media platforms. As a social media blogger in London, she has worked with international property companies and luxury brands, including Foxtons, Greenwich Peninsular, Mont Anvil, Liberty London, Harvey Nichols, Selfridges and more.  

Yuhong is originally from Shenzhen, China; and speaks fluent Mandarin, Cantonese, English and Hakka.

Contact Yuhong at 

Zoe Wei | 韦美智

Senior Account Executive

Zoe is an experienced Chinese media and digital marketing specialist with a focus on the property, luxury, and hospitality sectors.  

Over the past seven years, Zoe has successfully delivered online and offline campaigns for international companies such as Barratt Developments, CBRE, HUGO BOSS, and Hotel InterContinental.  

Prior to joining 11K, Zoe worked as a Digital Media and Marketing Specialist at the European headquarters of a global media corporate group with global coverage. In this role, she was responsible for creating engaging Chinese digital content daily across various platforms (including WeChat, RED and Sina Weibo), planning comprehensive marketing strategies, and monitoring campaigns using analytics tools.  

Having worked and lived in mainland China, Hong Kong, and the UK, Zoe possesses a profound understanding of how to help foreign brands penetrate, establish, and thrive in the Mainland Chinese market.  

Originally from China, Zoe speaks fluent Mandarin, Cantonese and English. She held a Master’s Degree in Digital Asset and Media Management at King’s College London.  

Contact Zoe at 

Iris Chen | 陈丹扬

Senior Account Executive

Iris Chen is a marketing executive and bilingual presenter with over five-year experience in Mainland China and London across various industries, including property, education, art and culture.

As a Senior PR Executive at 11K Consulting, Iris assists with Chinese social media content marketing and writing, Chinese media relations, event execution, translation, and providing research and administrative support for high-end property development, architecture, interior design, construction and furniture companies in the UK and Europe. 

Prior to joining 11K, Iris worked as a consultant in an international education company in London. In this role, she was responsible for providing career plans and hosting webinars for international students and universities. 

Born in China, Iris majored in The Arts of Announcing and Anchoring with honour in Guangzhou University, and graduated from King’s College London with a Master of Education in Arts & Cultural Settings. During her study, she was an intern reporter in Xinhua News Agency.

Contact Iris at 

Alice Au Yeung | 歐陽珊

Director - Hong Kong & Asia

Based in Hong Kong, Alice is an experienced PR and marketing strategist who has worked with a wide range of clients from tourism, luxury and hospitality to art, culture, and fashion across China and Asia.

Alice brings over 15 years of Asia and China PR and marketing experience to the team. As the MD – HK at 11K, Alice leads business development, oversees client relations and drives media relations and KOL activities across Asia and in China.

Prior to joining 11K, Alice has worked in international and local agencies in Hong Kong, where she was a key member in creating and delivering communications strategy and media campaigns for companies such as HK West Kowloon Cultural District Authority, Hong Kong Arts Development Council, Capella Singapore and Wing Tai Asia.

Kit Chong | 莊君傑

Advisor & Mentor

Based in London, Kit brings a great wealth of experience and strategic inputs into 11K’s business growth and client communications programmes across China and the UK.

Kit started his career in tech PR in the UK for over seven years and then joined Alibaba’s new business development and marketing team for almost four years. He then moved on to set up his own successful beauty tech company in the UK, which was acquired by its competitor, Urban Massage, successfully in 2018. He is currently a mentor of a few ambitious start-ups and a private property investor.

Jessica Lu | 卢珏君

Account Executive

Jessica is an Account Executive specialising in Chinese digital marketing at 11K, supporting clients such as fine dining, residential and mixed-use property developments, and interior design.

Jessica joined 11K in 2023, marking her first full-time position. Prior to this, she interned at 11K for one year, gaining diverse experience across various departments and platforms, including WeChat, RED, and Sina Weibo. Jessica's responsibilities included assisting with clients' social media content marketing, as well as conducting research and developing proposals.

With a background in media studies in the UK, she has extensive expertise in digital marketing. Jessica is skilled in independently creating videos and designing posters, enhancing the visual appeal and engagement of marketing campaigns, combines with strategic planning and implementation skills, significantly boosts the impact of clients' digital marketing efforts.

Having studied and worked in both mainland China and the UK, Jessica has a comprehensive understanding of how to assist foreign brands in entering, establishing, and thriving in the complex Chinese market.

Originally from China, Jessica speaks fluent Mandarin, Cantonese and English.

Contact Jessica at