• connecting uk brands with chinese
    high-net-worth-individuals & investors.

    Work with us

    Work with us

    Work with us

About us




11K Consulting is a UK's leading China/HK luxury PR & Communications boutique agency, specialised in real estate, interior design, architecture, design and luxury, through bespoke PR, media and digital marketing campaigns. Our vision is to transform 11,000km borders between UK and China/Asia into bridges through the power of effective communications. We are a team of modern, multi-lingual, communications experts who help European clients reach and influence Chinese/Asian investors, HNWIs, luxury consumers and travellers.

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Reaching Chinese & Asian HNWIs & Investors

China PR & Marketing Strategy

Chinese Digital & Social Media Marketing

Chinese Media Relations

Thought Leadership & Personal Branding

Bespoke Events (Online & Offline)

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our work shows our dedication

our happy clients

ideas that get people talking.

  • Slavica Milic

    From many agencies I have known and worked with - Sally and her team go above and beyond - and are incredibly committed to bring value, support and contribute to every single aspect of your business. Having worked with Sally and her team from China, UK and Hong Kong, I have nothing but the highest admiration and recommendation for the amazing work that they have done for Lustica Bay. I enjoyed every moment of working together and have always felt I am completely backed up by the latest information, trends and expertise. 11K's network in China is wide and has quickly resulted in success and brought tangible sales for us. Remarkable flexibility, open-mindedness and second to none understanding and guidance in Chinese market - you can rest assured you are in the best hands when working with Sally and 11K team.

  • Lalage Beaumont

    Sally’s enthusiasm, dedication and professionalism, along with those of her team are exceptional. There is a constant flow of ideas and activity to promote my brand and also a flexibility in approach to cope with changes in market opportunities. I would strongly recommend 11K to any business wanting to create awareness in the Chinese marketplace and particularly with regard to Chinese and South Asian residents in the UK.

  • Jane Wagner

    We made a strategic decision to plan for the long term and develop our presence for Chinese clients to understand our service offer but needed help to do so. Sally and her team enabled us to produce a Chinese version of our corporate brochure, arranged a Chinese holding page for the website and facilitated a number of introductions to some fascinating people all with relevant business connections. At all times 11k were friendly, efficient and professional as well as setting out a clear programme of work stages and sticking to it – something close to our hearts as Project Managers.

  • Lyndsay Anderson

    11K is an invaluable resource, not only in teaching us about the Chinese market and the vast opportunities that exist there, but also in delivering tactical ideas that we were able to execute. Most importantly though, they’re keyed into the right audience and are able to bring people and connections together in a way that we simply could not have done, as it would have taken us 2-3 years to find and network with those right fit connections.

  • Ellen Lewis

    We hired 11K Consulting to drive Burlington Arcade’s brand awareness among Chinese individuals and tourists in China and UK. They have helped us build our Chinese capabilities within a very short time. We’ve been impressed by 11K’s high quality of work, professionalism and insights into the Chinese market and audience. We have seen a significant increase (37%) in the number of Chinese visitors at Burlington Arcade since we employed 11K. We would recommend 11K to companies who are looking for professional China PR and digital marketing services.

  • Rachel Gilfillan

    I have been working with Sally for a number of years now. Sally is extremely professional, personable and a pleasure to work with. Sally has a wide, varied network, whom she has built up across her many years experience within the events and PR industry. We have worked together on numerous luxury events, as well as some additional PR campaigns on behalf of our luxury clients which have been hugely successful. Thanks so much Sally, I really look forward to more future collaborations.

  • Nathalie Nötzold

    Sally and the team went above and beyond securing great turnout at our virtual CNY celebration as well as supporting across social media content and strategy in a very professional and result-oriented way of working.

  • Susan Fang

    Sally and the team at 11K Consulting has been indispensable in positioning me as the spokesperson for the education industry on facilitating student mobility, knowledge transfer, merger and acquisition and franchising of schools between the East and West. Through dedicated smart and hard work, as well as her unconditional faith in my ability and what I do, Sally has secured for me major press interviews and speaking opportunities every month since our engagement six months ago. In this time, she has also created a new website and LinkedIn page, promoting my personal brand, further cementing my status as an international education expert in the UK and abroad. Although it is still early stage of our working relationship, I already see the positive impact Sally’s work has bestowed upon me, which in return reflects healthily on the bottom line of my company’s recent sales report. Engaging in Sally’s service so far has been a productive and amicable journey and I would not hesitate to endorse her professionalism and capability whole-heartedly.

  • Mei Sim Lai OBE DL

    I have been impressed by Sally Maier-Yip’s highly professional approach in all my dealings with her on matters relating to IoD City of London, Mulan Foundation Network and all the other organisations with which I am involved. She is very good at what she does and always makes every effort to help and support wherever she can.

case studies

ideas that grow brands.

HBA residental

Architecture and Interior design


Architecture and Interior design

Park Chinois

Luxury & retail

Luxury london

Luxury & retail

Remy martin

Luxury & retail

Burlington arcade

Luxury & retail

Work With us


creating, rejuvenating, repositioning brands.

CLIENT WIN: Luxury Furniture Packages Provider Burbeck Interiors Appoints 11K for China Growth

September 16, 2021


BLOG: What’s PR (Public Relations) Exactly? What It’s; and What It’s NOT

August 27, 2021

I have been working in the PR industry in Asia and the UK for almost two decades. Until today, the single most

CLIENT WIN: ADAM Architecture Appoints 11K To Build Thought Leadership Positioning in Chinese Markets

August 25, 2021

ADAM Architecture, the largest practice specialising in Classical and Traditional architecture and contextual

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We'd love you to get in touch.
whether it is to offer us a brief, to ask for advice, or simply for a chat, we are all ears.

our team

the business creation agency.

Sally Maier-Yip | 叶运珍

Founder & Managing Director

Sally is an award-winning, cross-cultural Public Relations Strategist with a simple mission to help ambitious companies in the West to grow in China, Hong Kong and Asia.

Sally has built a successful career on delivering award-winning multi-stakeholder PR strategies for multi-national and local companies such as Unilever brands, Economist Conferences, Hilton Hotels, Zespri, Burlington Arcade and Olam.

Sally was born in Hong Kong, China and has worked and lived across the Far East and the UK for many years. Her deep understanding and knowledge of Asia/China and the UK has allowed her to provide clients with communications strategy and services that often exceeded expectations.

Sally is a regular public speaker and contributor to PR, China and entrepreneurship-related conferences and publications, including: Cathay Pacific’s Routes to Growth Conference, China Daily Europe, Luxury Property Forum, PRWeek Asia, Birkbeck University of London, and HKTDC London.

Violet Shen | 沈艳

Managing Partner - China

Based in Shanghai, Violet is responsible for our China operations and delivering brilliant and impactful work for our clients across Greater China.

With 16 years’ solid experience in PR, events, marketing and brand reputation in Greater China, Violet brings a wealth of first-hand China insights and extensive networks of top-tier media and leading companies to 11K’s expanding client portfolio.

Before joining 11K, Violet headed up Greater China Strategy and Communications for Euromonitor International, a world’s leading consumer marketing research company, in brand development, corporate communications strategy, media strategy and managing high-level events in Greater China.

Violet started and built her PR and investment career in First Eastern Investment Group and Shanghai World Expo. She majored in English with honour in East China Normal University and completed a Global Financial MBA in Shanghai University.

Irene Tan | 谭倩

Account Manager

Based in London, Irene brings over 8 years’ experience in PR and marketing across various sectors from consumer, arts, property to luxury lifestyle in Mainland China and Hong Kong.

Prior to joining 11K, Irene worked as Marketing Manager in an established marketing consultancy in Hong Kong. In this role, she was responsible for branding, corporate communications, events planning, government and media relations, issues and crisis management and Chinese social media. Her clients included Steve Leung Design Group, Success Universe Group (SEHK:487), Emperor Watch and Jewellery, Piaggio Group, etc.

Irene gained her reputation in strategic event management by organising various high-level events and conferences for large companies and government departments in China, Hong Kong and Japan.

Alice Au Yeung | 歐陽珊

Director - Hong Kong & Asia

Based in Hong Kong, Alice is an experienced PR and marketing strategist who has worked with a wide range of clients from tourism, luxury and hospitality to art, culture, and fashion across China and Asia.

Alice brings over 15 years of Asia and China PR and marketing experience to the team. As the MD – HK at 11K, Alice leads business development, oversees client relations and drives media relations and KOL activities across Asia and in China.

Prior to joining 11K, Alice has worked in international and local agencies in Hong Kong, where she was a key member in creating and delivering communications strategy and media campaigns for companies such as HK West Kowloon Cultural District Authority, Hong Kong Arts Development Council, Capella Singapore and Wing Tai Asia.

Kit Chong | 莊君傑

Advisor & Mentor

Based in London, Kit brings a great wealth of experience and strategic inputs into 11K’s business growth and client communications programmes across China and the UK.

Kit started his career in tech PR in the UK for over seven years and then joined Alibaba’s new business development and marketing team for almost four years. He then moved on to set up his own successful beauty tech company in the UK, which was acquired by its competitor, Urban Massage, successfully in 2018. He is currently a mentor of a few ambitious start-ups and a private property investor.