China PR & Marketing Strategy

Whether you are launching a new product or service, reaching out to a new group of audience, or wanting to enhance your brand reputation in the Chinese markets, 11K helps you gain and analyse those insights on your target audience, competitors and markets:

  • Defining your brand/product positioning in the Chinese markets
  • Identifying your target audience – they may be different than you thought
  • Honing the messaging to each sector of your audience
  • Clarifying your real purpose and clear reasoning for all subsequent actions and spending
  • Devising an overarching communications strategy to realise your business goals


Client Feedback – Lyndsay Anderson, Marketing Director, Park Chinois high-end restaurant in Mayfair, London: 

“If ever there was a time to understand the Chinese market, surely it is now and Sally is a well-respected and guiding voice in that complex market place. Hard working, incredibly well connected and friendly, one of Sally’s key attributes is that she is focused on delivering a solid ROI and as a natural connector, I for one have met a number of great people via her.”