Sally Maier-Yip | 叶运珍

Founder & Managing Director

Sally is an award-winning, cross-cultural Public Relations Strategist with a simple mission to help ambitious companies in the West to grow in China, Hong Kong and Asia.

Sally has built a successful career on delivering award-winning multi-stakeholder PR strategies for multi-national and local companies such as Unilever brands, Economist Conferences, Hilton Hotels, Zespri, Burlington Arcade and Olam.

Sally was born in Hong Kong, China and has worked and lived across the Far East and the UK for many years. Her deep understanding and knowledge of Asia/China and the UK has allowed her to provide clients with communications strategy and services that often exceeded expectations.

Sally is a regular public speaker and contributor to PR, China and entrepreneurship-related conferences and publications, including: Cathay Pacific’s Routes to Growth Conference, China Daily Europe, Luxury Property Forum, PRWeek Asia, Birkbeck University of London, and HKTDC London.

Violet Shen | 沈艳

Managing Partner - China

Based in Shanghai, Violet is responsible for our China operations and delivering brilliant and impactful work for our clients across Greater China.

With 16 years’ solid experience in PR, events, marketing and brand reputation in Greater China, Violet brings a wealth of first-hand China insights and extensive networks of top-tier media and leading companies to 11K’s expanding client portfolio.

Before joining 11K, Violet headed up Greater China Strategy and Communications for Euromonitor International, a world’s leading consumer marketing research company, in brand development, corporate communications strategy, media strategy and managing high-level events in Greater China.

Violet started and built her PR and investment career in First Eastern Investment Group and Shanghai World Expo. She majored in English with honour in East China Normal University and completed a Global Financial MBA in Shanghai University.

Irene Tan | 谭倩

Senior Account Manager

Irene Tan is a Mainland China and HK-focused PR and marketing specialist with 10 years’ experience in London, Hong Kong and Mainland China across various sectors from property, consumer, arts, to luxury lifestyle.


As Senior Account Manager at 11K Consulting, a leading UK-China luxury and property PR agency, Irene oversees and executes key accounts and deliver bespoke private events in the luxury and property sectors, including high-end architecture, interior design, construction, and investment advisory.  


Prior to joining 11K, Irene worked as Marketing Manager in an established marketing consultancy in Hong Kong. In this role, she was responsible for branding, corporate communications, events planning, government and media relations, issues and crisis management and Chinese social media. Her clients included Steve Leung Design Group, Success Universe Group, Emperor Watch and Jewellery, Piaggio Group, etc.


Irene gained her reputation in strategic event management by organising various high-level events and conferences for large companies and government departments in Mainland China, Hong Kong and across Asia.


Originally from China, Irene speaks fluent Mandarin, Cantonese and English.

Yuhong Zeng | 曾宇红

Senior Account Executive

Yuhong Zeng is a creative digital marketer and content creator. She has over 4 years of experience working in London and Mainland China across various industries, including executive education, eCommerce, and the immigration consulting industry.

As Senior Account Executive at 11K Consulting, Yuhong leads and executes Chinese digital and social media marketing activities for clients in the luxury and property sectors, including high-end residential developments, interior design, construction and real estate investment advisory companies.  

Prior to joining 11K, Yuhong worked as Marketing Executive in a top business in China, Cheung Kong Graduate School of Business. In this role, she was responsible for the planning, delivery, and analysis of the marketing campaigns for the school’s programmes. Her strength is to create effective digital marketing content, manage all marketing channels, and assist with online events in both Chinese and English. 

Outside her work, Yuhong is a popular lifestyle blogger with 40,000 combined followers on mainstream Chinese social media platforms. As a social media blogger in London, she has worked with international property companies and luxury brands, including Foxtons, Greenwich Peninsular, Mont Anvil, Liberty London, Harvey Nichols, Selfridges and more.  

Yuhong is originally from Shenzhen, China; and speaks fluent Mandarin, Cantonese, English and Hakka.

Iris Chen | 陈丹扬

PR Executive

Iris Chen is a marketing executive and bilingual presenter with over five-year experience in Mainland China and London across various industries, including property, education, art and culture.

As a PR Executive at 11K Consulting, Iris assists with Chinese social media content marketing and writing, Chinese media relations, event execution, translation, and providing research and administrative support for high-end property development, architecture, interior design, construction and furniture companies in the UK and Europe. 

Prior to joining 11K, Iris worked as a consultant in an international education company in London. In this role, she was responsible for providing career plans and hosting webinars for international students and universities. 

Born in China, Iris majored in The Arts of Announcing and Anchoring with honour in Guangzhou University, and graduated from King’s College London with a Master of Education in Arts & Cultural Settings. During her study, she was an intern reporter in Xinhua News Agency.

Alice Au Yeung | 歐陽珊

Director - Hong Kong & Asia

Based in Hong Kong, Alice is an experienced PR and marketing strategist who has worked with a wide range of clients from tourism, luxury and hospitality to art, culture, and fashion across China and Asia.

Alice brings over 15 years of Asia and China PR and marketing experience to the team. As the MD – HK at 11K, Alice leads business development, oversees client relations and drives media relations and KOL activities across Asia and in China.

Prior to joining 11K, Alice has worked in international and local agencies in Hong Kong, where she was a key member in creating and delivering communications strategy and media campaigns for companies such as HK West Kowloon Cultural District Authority, Hong Kong Arts Development Council, Capella Singapore and Wing Tai Asia.

Kit Chong | 莊君傑

Advisor & Mentor

Based in London, Kit brings a great wealth of experience and strategic inputs into 11K’s business growth and client communications programmes across China and the UK.

Kit started his career in tech PR in the UK for over seven years and then joined Alibaba’s new business development and marketing team for almost four years. He then moved on to set up his own successful beauty tech company in the UK, which was acquired by its competitor, Urban Massage, successfully in 2018. He is currently a mentor of a few ambitious start-ups and a private property investor.